I'm a finance director. My wife isn't.
The question
We both want to keep track of our money. And since I'm the one who lives in spreadsheets all day, she'd ask me before every coffee, every dinner, every Sephora trip: “Do we still have room for this?”
And honestly? I don't always know either. I'd pull up our budget app, scan the dashboard, do math in my head, and try to answer.
The coffee machine
One night, our “fancy” bank-linked app told me that we spent $600 on groceries. We hadn't. The app saw “Costco” and assumed groceries. It was a coffee machine.
That's when it clicked
Every budget app is built by people who already know how to budget, and they assume you do too. They give you charts. They give you categories. They give you bank feeds that can't tell a coffee machine from a head of lettuce.
What we actually needed was simpler: someone to ask. A coach in our pocket.
So I'm building one. For us, and for you.


